The Best Places for QR Code Use

One thing to remember, most people do not know how to scan a QR code that is in a social media post if they are viewing it with their phone. One of the most common complaints I’ve heard over the years is “Why do people put QR codes in a social post. Don’t they know I can’t scan it with my phone if it is on my phone?”

 

The following are some great ways to use a QR code:

 

1.      Business cards: Include QR codes on your business cards.

2.   Point of sale: Display QR codes at the checkout counter to direct customers to review sites or social media.

3.     Storefront: Place QR codes on your storefront for easy access.

4.     In-store/office displays: Use QR codes in displays within your store or office.

5.     Direct mail: Include QR codes in your mailings.

6.    Feedback Forms: If you're using free samples to test a new product with your audience, QR codes can work here too. For instance, you could use this tool to direct shoppers to a feedback form. This will give them instant access to review your product, providing you with valuable data.

7.   Post QR codes wherever your audience is in for a long wait. This could include bus stops or busy drive-throughs. If you want to increase the impact, you can provide a few QR codes leading to interactive content, such as quizzes, games, or engaging videos. This can give people a sense of discovery, as well as control over their time.

8.    Handouts/Flyers: Flyers or info cards are a great place to add a QR code.

9.    Packaging: Give consumers a QR code to scan for direct access to your site.

10. Shopping Bags: QR codes on shopping bags can incentivize people to connect with your brand even after they have left the place of business

11. Receipts: QR codes can link to special offers/discounts to encourage people to do business with you again.

12. Wayfinding/Informational signage: QR codes can be great on wayfinding, informational or educational signage in places like public parks, trails, museums, zoos, and more.

13. TV Commercials

 

Have you ever used Linked Tree? It’s a platform where you can have all your links to socials and web listed in one place, allowing you to only post one link. Well believe it or not, there are QR Code generators that do the same thing! Create only one QR code that will help your followers find all your platforms with one scan.

Not everyone knows about Google Lens. Download and install the app for Android, or it might already be installed. iPhone users should download the official Google app from the App Store. In both cases, make sure the QR Code Scanning feature is active on the device.

Open the Google Lens app. To capture an external QR code, position the rear camera around the code. The link is now visible, and Google Lens will prompt you to Tap Shutter Button to Open Website.

 

Happy Scanning!

 

Debra Lee | Biz & Life Coach | Blogger | Keynote Speaker | Author