Not everyone understands the importance of
creating their ‘own’ brand. And most often, there is confusion. Most people
think that the brand of the company they work for is their brand. Not
so.
When I speak of branding oneself, I am
addressing how a business professional can ‘stand out’ from everyone else. What
makes them unique, different, better, than anyone else in their company or
profession. Branding ranges from the way one dresses to the services and
products they offer, their social media presence, down to the smallest details
in creating a very ingenious business card.
In this article I will be addressing business
attire. How we choose our clothing for business is extremely important! I
started branding myself with my clothing as a young twenty-something while I
was climbing the ladder of success. (I was a fashion major, so that helped!) I
had no idea that I was branding myself, until I was in my thirties. Usually, the
term branding back in those days was about Fortune 500 companies and
their clever advertising campaigns!
Someone had pointed out to me that I was always
dressed up, in a dress or suit, with jewelry, makeup and hair done. When I
started my first business, I was always dressed up when I went out to do
estimates and home visits. One day, I was on my way to do an estimate when a
neighbor hollered out to me, “No wonder you have so much business, all dressed
up and looking fine like that!” It made me smile, but he was correct. No one
else in my industry ever dressed up to do estimates, ever! It is important
to look sharp and stand out because it can be a magnet for lots of great
business!
First impressions are the most important
element of meeting someone new. Without the right clothing, it does not matter
how qualified you are or how good you are in your field. You most likely will
be overlooked if you are not making a grand first impression. In an ideal world
you would only be judged for your talent and skills. At the end of the day, you
will be judged on your looks, and clothing is a huge part of it. In our
fast-paced world, people will make quick judgements by what they see within the
first few seconds. And even though many will say that they do not make quick
judgements about people, they will make quick assumptions.
Scientist from Columbia University and Cal
State Northridge published a study that examines how clothing may affect one’s
thoughts. The results found that wearing formal clothes can free people from
concrete thinking while boosting their ability to think more practically.
Dressing professionally will increase your
self-confidence! The way you dress will always, always, always affect your
attitude and the way you act. Dress casually, you act casually, and you are
saying to others, “this is my hobby, not my career”. Dress professionally,
suddenly you have more self-confidence to conquer the world like the King or
Queen that you are! If you look the part, you play the part. If you look and
play the part, you will also gain the respect of your co-workers and clients.
When you dress professionally, you are making a
visual statement about yourself. Make sure you are sending the correct message
by keeping these three things in mind when selecting your business attire:
authentic, authoritative, and appropriate.
Here are 10 reasons to Dress for Success:
1. Science Says So.
In
an experiment, a man crossed the street against traffic. When he was dressed in
a suit, three-and-a-half times as many people followed him as when he was
wearing a work shirt and a pair of trousers. (Study by Lefkowitz, Blake, and
Mouton, 1955)
2. First
Impressions Count.
3. Promotes
Self-Respect.
4. Boost Self-Confidence.
5. It Draws the
Right Kind of Attention.
6. It is a Step to
Overall Improvement.
7. It will Keep you
Productive.
8. It Shows your Attention
to Detail.
9. Gives you a
Competitive Edge. And It's Fun!
It does not have to cost a fortune to start
improving your brand!
I have helped many women over the years build
their professional wardrobes. I have taught classes with visuals to help others
learn as well. If you need help in this area, please reach out!
To get started, all you need is:
·
One pair of basic black dress slacks: not
leggings, not yoga pants.
· One basic black dress skirt: about knee length
or longer, no side/front slits, back walking slit is a yes.
·
One structured black blazer: suiting material.
·
One unstructured black jacket: usually a knit
material or sweater
·
One basic dress: any color or design.
·
Two dress blouses/tops: any color or design,
not low cut.
·
Basic jewelry: gold or silver, necklace/bib
necklace, earrings/short, a bracelet, nothing that clangs or makes noise.
·
One pair of black dress shoes: one-inch heel or
more, comfortable for walking or standing for long hours in need.
Start with the basics, select ‘classic’
clothing designs, i.e. clothing that never goes out of style, then mix and
match what you have. Jacket over dress, jacket over blouse with trousers.
Later, add more color and designs as you can. But to get started with a
wardrobe that says you mean business; you do not have to spend a fortune. You
can find lots of nice career wear choices in thrift stores! All the
businesspeople who retire, send their nice, hardly worn, designer outfits to
thrift stores! True story!
Some of my acquaintances have made their
‘wardrobe colors’ a part of their branding. One lady runs a winery, and all her
dress clothes are wine or purple in color. Another person used her logo colors
to design her clothing around. Her logo has three colors and that is how she
chooses her wardrobe.
Why would you want to look like everyone else?
I pose this question, because during one of my
training sessions with a group, I actually had someone try to defend not
dressing appropriately for an event with “everyone else was dressed that way”.
My response was, "who cares that Susie across the aisle from you
at a trade show is dressed in jeans and a t-shirt to represent her business?
She looks like everyone else in the room. She didn't stand out at all!"
BE A MAGNET AND A SHINING STAR! Look so sharp,
shiny bright and energizing that people want to get to know you and want to do
business with you. Make them think, “I want some of that!”
When you are working trade shows and
representing your business out in public in any way, you should be dressed just
above how you anticipate the others in the room will be dressed.
Now you can take my advice or not. I am only
speaking from 45 years of experience and have watched people soar by making a
few branding adjustments, like choosing better clothing.
Do this because
life is too short to blend in. Do not settle for AVERAGE!
Debra Lee Biz
& Life Coach | Author | Keynote Speaker
Find
all my business services here!